Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

Ten percent more thankful

Mon, 28 Sep 2020 05:02:00 +0000

Gratitude expands its own territory. Be thankful, and you'll create more reasons to be thankful.

Original thought

Sat, 26 Sep 2020 05:02:00 +0000

If you seek original thoughts, empty yourself of yourself. Push your awareness out beyond the confines of your mind and your ego.

Let confidence take over

Fri, 25 Sep 2020 05:02:00 +0000

Doubt and fear have ruled you for too long. Now is the time to let your confidence take over.

The bad stuff

Thu, 24 Sep 2020 05:02:00 +0000

See everything that happens for what it is, an opportunity to move forward.

Limitless potential

Wed, 23 Sep 2020 05:02:00 +0000

Is there any way to be confident and optimistic about the future? Do your best to live fully the opportunity of right now.

Goodness that can be

Tue, 22 Sep 2020 05:02:00 +0000

Let go of the need to prove you're right and you'll free yourself to discover higher levels of truth.

Note from long ago

Mon, 21 Sep 2020 05:02:00 +0000

Realize how superbly your life has equipped you to continue living and improving life right now.

This time that is now

Sat, 19 Sep 2020 05:02:00 +0000

Your time is here, your time is now. Live your time with purpose, with passion, with joy, with love.

Positive about something

Fri, 18 Sep 2020 05:02:00 +0000

The world isn't the way you'd like it to be, and that's an opportunity. Because you can take action and make it a little better.

Autumn morning

Thu, 17 Sep 2020 05:02:00 +0000

What's important, what is not, what can you do, what can you let go? Every moment you decide, and all those choices make you who you are.

Get specific

Wed, 16 Sep 2020 05:02:00 +0000

You can pick any destination as long as it is a specific destination. Know exactly where you're going, and you'll give yourself the ability to get there.

With kindness

Tue, 15 Sep 2020 05:02:00 +0000

Kindness brings out the best in you, strengthens your strengths, mitigates your weaknesses. Kindness connects you like nothing else can.

Find the positive

Mon, 14 Sep 2020 05:02:00 +0000

You do not have to be negative in order to be realistic. You can see what's truly there and also, always, envision a positive way forward.

Merge expectations with reality

Sat, 12 Sep 2020 05:02:00 +0000

Expect the best of what can be. At the same time, embrace the reality of what is.

Unseen goodness

Fri, 11 Sep 2020 05:02:00 +0000

You live upon a legacy of unseen goodness. Treasure it, respect it, make good use of it, add to it, and pass it on.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"