Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

Learn all you can

Sat, 11 Jul 2020 05:02:00 +0000

When you don't understand, have the courage to ask. When you do understand, have the humility to know there's much more to learn.

Treasure of human experience

Fri, 10 Jul 2020 05:02:00 +0000

Seek to listen, to understand, to act with care and kindness, to earn and to deserve the understanding of others.

Go it one better

Thu, 09 Jul 2020 05:02:00 +0000

You have the skills to successfully navigate through the challenges you encounter. You just have to give yourself a good enough reason to do so.

What you do with now

Wed, 08 Jul 2020 05:02:00 +0000

Life happens now, and what you do with now has a very real impact on the life you experience from this day on.

Get the job done

Tue, 07 Jul 2020 05:02:00 +0000

What if doing what's hard is really not so hard? What if the main thing making it so difficult is your own resistance?

Higher level

Mon, 06 Jul 2020 05:02:00 +0000

Amplify and expand upon your possibilities, not your grievances. Let your life be driven not by what might have gone wrong, but by your own best intentions.

Goodness in your wake

Sat, 04 Jul 2020 05:02:00 +0000

Carry with you a persistent commitment to the best of life for everyone who lives it. In ways large and small, leave goodness in your wake.

Too much of anything

Fri, 03 Jul 2020 05:02:00 +0000

If something works well, use it, expand on it, apply it in other situations. But don't make the mistake of thinking it's the answer to everything.

Make your best even better

Thu, 02 Jul 2020 05:02:00 +0000

Give your best, and see what happens. Based on that, you'll figure out how to continue making your best even better.

Connect to love

Wed, 01 Jul 2020 05:02:00 +0000

You are made to love, you deserve to love, so let love be, again and again, no matter what.

Vast goodness

Tue, 30 Jun 2020 05:02:00 +0000

You are living proof that, for the most part, life works very well. You can make it work even better by building on the goodness that's already there.

Some little something

Mon, 29 Jun 2020 05:02:00 +0000

What portion of your frustration could you change into patience? How much more peaceful would it make this moment?

Familiar harbor

Sat, 27 Jun 2020 05:02:00 +0000

What you're able to accomplish is a function of what you're willing to relinquish. By letting go of what is, you expand the possibilities of what can be.

Lessons of experience

Fri, 26 Jun 2020 05:02:00 +0000

Rather than simmering in your regrets, you can move completely beyond them. Out of past mistakes you've made, you can now make progress.

Purposeful life

Thu, 25 Jun 2020 05:02:00 +0000

It is not easy to live a purposeful life. But what's far worse is a meaningless life.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"