Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

Set sail at sunset

Wed, 14 Apr 2021 05:02:00 +0000

See that which is beyond what you have a reason to see. Experience what you could not ever expect to experience.

What's possible

Tue, 13 Apr 2021 05:02:00 +0000

Your best possibilities are meant to be fulfilled. Get busy making that happen.

Good life

Mon, 12 Apr 2021 05:02:00 +0000

Whatever the situation, life is good when you decide it is good. And it's your decision to make right now.

Ideal choice

Sat, 10 Apr 2021 05:02:00 +0000

You can't have everything, and you don't want to have nothing. So you must choose, and make a commitment to your choice.

Life matters

Fri, 09 Apr 2021 05:02:00 +0000

Live every moment of life as if it matters. And you'll know without the slightest doubt that it does.

Choose where to aim

Thu, 08 Apr 2021 05:02:00 +0000

Choose where to aim, and suddenly you have a well-defined structure within which to evaluate and process whatever happens.

Opportunity for steady progress

Wed, 07 Apr 2021 05:02:00 +0000

Persist, but don't make your persistence into a burden. Persist because it is what you choose, because it is how you are.

Best time to start

Tue, 06 Apr 2021 05:02:00 +0000

The way to make the work less difficult is to start getting it done. The way to make the long journey shorter is to take the first step.

True to yourself

Mon, 05 Apr 2021 05:02:00 +0000

Do what is right, say what is true. Even if it has no impact on anyone else, it makes a big difference to you.

Doing what matters

Sat, 03 Apr 2021 05:02:00 +0000

Every moment, every action has a cost. You are fully entitled and obligated to make sure each cost produces a genuine benefit.

Power in disillusion

Fri, 02 Apr 2021 05:02:00 +0000

Disillusionment points to a higher ideal. Such a strong sense of what you don't want can clearly illuminate what you do want.

Hope that makes no sense

Thu, 01 Apr 2021 05:02:00 +0000

You are in this moment, living this situation. And yet you are also greater than whatever troubles and other realities surround you.

Wonder and richness

Wed, 31 Mar 2021 05:02:00 +0000

Go where you expect to encounter what you were not expecting. Pleasantly surprise yourself with how curious, flexible and adaptable you can be.

Do today

Tue, 30 Mar 2021 05:02:00 +0000

Now is when you do the amazing, fulfilling work to transform all you have experienced and accumulated into all you can be.

Pay attention

Mon, 29 Mar 2021 05:02:00 +0000

Pay attention, and notice new developments while you still have the power to create maximum benefit with them, or subdue them, or at least get out of their way.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"